by Mike Nichols on September 20, 2009 · 0 comments
Let’s face it: The internet reader’s attention is hard to grab. They scan the page and if they don’t see something interesting they are gone, all in 10 to 15 seconds. How do you get the reader to look at your post or page and read past the first couple of sentences? One key way [...]
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by Mike Nichols on September 20, 2009 · 2 comments
Do your posts look bland and uninteresting? Do your readers look beyond the first paragraph? Can they scan your post and get the main ideas? If not, you are losing readers. The experts say that if you don’t catch the reader’s eye with 10-15 seconds, you have lost them. There are many things you can [...]
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by Mike Nichols on September 20, 2009 · 4 comments
What’s a pullquote? You’ve seen it often in magazines and newspapers. It’s a few words set apart from the rest of the text that summarizes or comments on the paragraph. It’s usually in larger or distinct letters. The following paragraph has a pullquote: Greeking is a printer’s term used since the 1500′s Lorem ipsum dolor [...]
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